About Us

Fiona Persson brings 25+ years of business writing expertise to your business. 

Fiona fine-tuned her business writing, communication and document creation skills while working across a broad range of industries and functions, both in Australia and the UK. Her experience includes writing focused roles for blue chip, corporate, government, private and SME businesses. She has held senior sales, business management, recruitment, marketing and brand management positions, all of which have required advanced communication skills. 

With business nous, exceptional interpersonal skills and an ability to craft compelling messages, Fiona possesses a practical understanding of the challenges facing growth-focused SMEs & Micro businesses. Her hands-on, honest and professional approach can help you identify your biggest business writing roadblocks and provide you with solutions to overcome them. 

Tap into her expertise and help your business succeed! 

With over 25 years of business writing experience, Fiona is passionate about the power of words. Not just any words. Words that work. She thrives on creating effective and engaging content, crafting compelling messages for your customers and clients. 

Fiona fine-tuned her business writing skills while working across a diverse range of organisations, industries and senior management functions. A hands-on communication expert, she has been responsible for successfully driving, leading and setting strategy for business growth, people, brand and business operations.

While working with blue chip, corporate, government, private and SME organisations in Australia and the UK, Fiona had successfully led large and diverse professional sales/bid, account management and customer service teams. She has individually and as a team leader secured multi-million AUD ($) and GBP (£) client accounts via a variety of sales approaches (e.g.: bids/tenders, account management, sales presentations to board level, project methodologies, co-branded & strategic projects). Her experience includes wins across a diverse range of industries such as recruitment, vocational education & training, construction, financial services, government, aged care, mining, infrastructure, manufacturing, retail, pharmacy, hospitality, logistics, professional associations and professional services.

 
Fiona's senior marketing & communication management experience includes developing successful brand & positioning strategies, product launches, sales & marketing collateral, template suites, public relations, event management and the creation of digital marketing assets. Her campaign management experience includes traditional as well as digital marketing campaigns (TVCs, print/press campaigns, website launches, social media campaigns) for B2C and B2B audiences. 

 
Fiona's people & culture expertise includes the development of recruitment and performance frameworks and associated collateral, strategically aligned position descriptions, organisational change & internal communications programs, assessment centre collateral, talent acquisition campaigns, leadership training, induction and onboarding programs. Her business writing expertise also includes several successful award nominations, grant & funding applications and industry/business competition submissions.

 
Energy, humour, creativity and commitment: Fiona exudes these. She is an energetic communicator with strong interviewing skills that help her to accurately and quickly understand your specific business requirements. And she delivers attention to detail while remaining focused on helping you achieve your strategic outcomes. Her broad business skills enable her to also understand a wide range of business functions and develop a range of tools and solutions to help you streamline your business writing processes. 

Fiona has a passion for helping organisations match brand promise to brand experience via better communication. She can help you capture, communicate and embed brand values across your business. This can include: reviewing, updating or creating brand guides & templates; bid libraries; employee engagement campaigns; digital portfolios; recruitment strategies & position descriptions; whole of business or departmental plans, policies, processes & procedures, and; communication hubs/platforms.